Melissa Pio
PhD Student

Graduated in Advertising at Faculdade Cásper Líbero (São Paulo), postgraduate in Applied Consumer Sciences at Escola Superior de Comunicação e Marketing (ESPM – São Paulo) and Master in Strategic Communication at FCSH – Universidade NOVA de Lisboa, where she currently develops her PhD research in Communication Sciences, about the perception of Portuguese consumers regarding gender stereotypes present in advertising arguments.